You are the business. Let’s make it make sense.
We help personal brands turn messy experience into clear ideas, frameworks and work that people actually understand (and pay for).
Over time you have collected
Over time you have collected
Zoe-Beth experiencing her identity crisis...
Which has led you to having broad, varied and non-linear experiences.
And sometimes, this can leave you feeling
👉 overlooked
👉 stuck in your head
and even lead to a mild identity crisis.
We take your experience, ideas and thinking and turn them into:
We take your experience, ideas and thinking and turn them into:
"Zoe-Beth - Your vision, energy, positivity and encouragement have been monumental "
Antoinette Daniel - TEDx Speaker 2025 & Founder
How do we do it?
Wiggles → Squiggles → Splodges
A simple (and slightly wiggly) method to turn your experience into something usable.
The moments, pivots and experiences that shaped how you think
The patterns that appear when you connect those moments together
Where it all clicks and turns into clear ideas, frameworks and work.
No forcing yourself into a box.
No pretending to be something you’re not.
Just making sense of what’s already there.
The Wonderfully Wiggly Programme
A 6-week 121 coaching experience to help you turn your messy experience into clear ideas, frameworks and work you can actually use and sell.
Over 6 weeks, we’ll:
Week 1–2 Wiggles
Map your experience and uncover the expertise you didn’t realise you had
Week 3–4 Squiggles
Identify patterns, perspectives and what makes your thinking different
Week 5–6 Splodges
Turn it into a clear framework, message and offer
By the end, you’ll have:
👉 a clear way to explain what you do
👉 a framework based on your thinking
👉 an offer or direction you can actually use
👉 ideas you can turn into talks, workshops or content
"Toby's process made me feel calm & clear, helping me find direction, confidence & impact."
Kevan Smith - TEDx Speaker 2025 & Content Creator
Your Coaches
Toby Moore
Hi, I’m Toby 👋
I’ve spent the last decade working with ideas, mostly helping people turn them into talks from idea to impact.
From TEDx stages to workshops and beyond, I’ve seen what happens when an idea is clear… and when it’s not.
Now I help people find the thread in their thinking, shape it into something meaningful, and build the confidence to share it.
I’m especially good at cutting through the noise, structuring ideas, and helping you say what you actually mean (instead of circling around it for ages).
Zoe-Beth
Hi, I’m Zoe-Beth 👋
I’ve zig-zagged my way through dance, music, teaching, games design… back to dance… and now coaching.
For a while, it felt like I couldn’t quite “land” on one thing.
Turns out, that was the thing.
Now I help other wonderfully wiggly humans make sense of their own paths, turning all those ideas, pivots and experiences into something clear, meaningful and actually usable.
I’m great at spotting patterns, connecting dots, and helping you turn “there’s something here…” into something real.
"Zoe-Beth helped me refine the message I was trying to convey by consistent, honest and relevant feedback "
Daniel Murphy. TEDx Speaker & Eco-Home specialist
Ready to Make Sense of it all?
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